Why should someone choose to support your label? What type of art do you make or stances do you take that music fans cannot get with other labels, indie or otherwise?What type of musical genres are you targeting? The audience for Taylor Swift is very different than the audience for Kanye West.Buzz is key. Think about what makes your label special. Vital online music business branding tips include: In this book, you'll learn how to nail the basics of indie record label development and branding as well as how to score hits when you post things online. That means developing a clear-cut concept for your label's identity, the type of music that you wish to produce, and your target audience Thankfully, creating and releasing your own music label online has never been easier and with this guide to how to start a record label, you can:ĭevelop Your Label's Concept and IdentityĮven before you start to post material for your record label online, you need to have a record label to begin with. Indie labels allow artists the artistic control, freedom, and dignity that they deserve. They can keep you from enjoying artistic freedom, to say nothing of how they can impinge upon your ability to claim royalties and make money off your own music. Music labels are notoriously tight-fisted and controlling. For indie musical artists of every kind, there's nothing quite the same as the allure of artistic control.
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